Video Production Advert Evaluation

In the video production lessons we had, we were required to create a short 15 to 30 second advert on a product that we had chosen in the groups that we were put into. We had to research many different video advertisements and look at the things they were selling and how they went about achieving that. We also had to look at how the product itself was featured in the advertisements and where it was placed – the beginning, the middle, the end or if it was featured/placed all the way through. We also had to research different shot types and how they were used in short films, such as ‘Soft’ and ‘Wasp’ (that we had watched during the lessons).

Both researching the shot types and different types of advertisements were very helpful for when it came to planning out the video advertisement we were going to be creating. They helped us to understand that not every advertisement was the same and that they all had a lot of thought put into them.

During the video production lessons, we learnt a lot. We learnt that different shot types give off different effects and messages when they are used in different situations and that, sometimes, the shot type used didn’t match the message trying to be conveyed.

With what I have done so far – the filming of the video advert as well as the skeleton edit we did in Adobe Premiere Pro – I am happy with it. I feel that it went very well and very smoothly while filming and, while we had to film a few parts more than one time, it helped us to see how things can turn out differently if only something it shot from a different angle.

While using Adobe Premiere Pro for the first time in order to create the skeleton edit (an edit that does not include special effects or sound effects) of our advert, I found that it was rather tricky to figure out to begin with. However, once I had tried out the different tool available to me, I got the hang of what I needed to be doing. I managed to shorten down all of my group’s footage to only 23 seconds of footage. The next step is adding in the effects and finishing off the editing for the advert.

If I did this project again, I can’t think of much that I would want to do differently, as I felt that the majority of it went quite well. However, I do think that when we were in the filming process that we could have done more takes of the different scenes and tried more different angles and shot types to see if that changed how we felt when we watched the footage back again. We also could have tried using different locations that did not have as much natural lighting, as I feel this may have helped us out more when we watched it back.