Slogans and Adverts

Lesson: 15-09-2015

Today, we started off with a slogan task. We learnt that a slogan is a short phrase that has a striking effect that is used in advertising. In this task, we had to identify which companies different slogans were from and then we had to come up with a range of ideas about why which specific company chose their specific slogan to use. Some had a more varied target audience, which made it difficult to pinpoint why specific slogans were used; while others were quite defined in where their slogans were targeted. We went around the room, comparing answers from others and filling in things we didn’t have or weren’t sure of.

After the slogan task, we were separated into groups which we would work in in order to create an advert. We had to collect slips of paper with a specific target audience, the product we would be advertising and then where the product would be advertised. In our group, our target audience was older business men, our product was a digital camera and our product would be advertised in a magazine.

We started off by putting our ideas onto paper. We had to come up with a slogan, product name and the advert itself. While doing this we had to make sure that it stayed directed at towards our target audience, such as what they would be using it for and the kinds of things they would need and what they might look for in a digital camera.

After that, we had to present the product to the rest of the group. We each took turns speaking, so that we all managed to say something about our product. We had to tell the rest of the class about our product, who it was aimed towards and then why we chose to put things in the places that we did.

I think we could have improved on this task by putting down more of ideas onto paper and expanding on some of them. We could also have planned what needed to be said and who would be saying it; I feel this would have been more effective when presenting to the group. I feel like the advert wasn’t designed as well as it could have been; with it having been advertised in a magazine, having designed the advert portrait rather than landscape would have proved to be more realistic and effective in the long run. The information could have also been spaced out better; it kind of looks all over the place when looking at the advert itself. If we had added colours to the advert, I would think that darker colours would have worked better, taking the target audience into consideration.